Which is Superior, DIY Logo Designs or Professional Logo Designs?
Making a logo that represents your corporation on your own may look easy. Primarily one would view it by the cost involved which is mostly free in addition to knowing the business inside out.
We all agree the owner of the business is the best placed to design a logo that matches the values and needs of the company. However, the decision may affect your business not only financially but in many other ways. If you are not good at designing you should consider other options like hiring a professional. If not, one may end up with a brand identity you never expected negatively affecting your business too.
It is important to note that logos characterise what our brand stands for. The most important thing to emphasize on is what the process gives you in the end not which method was used. So you should weigh the best you can make with DIY tools available or what the other options have to offer. To create a logo you can Do It Yourself, or you can hire a professional company that understands your brand nearly as well as yourself.
Below we try to weigh the two and let you decide for yourself.
To begin with, DIY option may give you very negative results that we may coin a different definition of it. In such setup one could have used the DIY, but its meaning would change to Destroying your company’s Identity Yourself.
All the tools you might need may be there, but the skills of combining the tools to create the best logo may not be with anyone.
Using specialized individuals is of benefit since even when the resources are scarce they will always find a way of using what is available even when it is not enough to design a wonderful badge for you.
Another thing that is of utmost important in any logo designing process is understanding the company which needs the logo. The clients is fully aware of what the business entails and is the most knowledgeable on what the emblem should characterize. Experts may possess the needed expertise, but failure to get the business concept well may lead to designing an emblem that does not contain what the company stands for. Unless the brand to be represented is well understood professionals may mess up big time despite the resources they may have at their disposal.
Financially relating the two may not give you an exact solution. Reason being that DIY as earlier observed requires less starting capital but later impact your business negatively. Nevertheless, one will only suffer if what is produced is undesirable. Contrarily, expertise may require more cash at development stage then give you better returns in future since you will be well notable by the customers.