Tips for Choosing a Product Photographer for Your Website
Well-taken product photographs can make or break your chances of a sale, especially in ecommerce. Here are some important considerations to make before choosing a professional product photographer to hire:
Your overall site layout and message make a good place to start. How are the photos going to blend in? Do you want them to look modern or edgy, or friendly and homely? What emotions do you want your customers to feel as they view the photos?
When trying to estimate the cost of the shoot, there are a some things you need to keep in mind. For example, the photographer’s physical location and whether the travel costs will be significant are two factors that should be taken into account. Of course, the size of the project will also be a factor. Will payment be made per project or per photo? What types of items are to be photographed, and how simple or complex is the outcome you’re expecting? For instance, reflective objects like jewelry are harder and more time-consuming to photograph compared to children’s toys.
As well, are the photos going to be used in other media, such as traditional magazines or billboards? These are also factors that can affect your final bill. Generally, photographers will own the copyright to the pictures and license their use with specific terms, such as publishing the images on your website for three years. Of course, you can always negotiate this, depending on your particular needs. Hence, make it a point to choose a photographer who is customer-oriented, someone who has a genuine concern for your needs.
Getting the Details Straight
An inevitable section of this discussion is details of the actual shoot – lighting, outdoor or indoor, and the rest. All these must be put in writing to avoid disputes later on. As well, take sample shots of some items first so you can check if the quality is good enough for you, and ensure that there will be no need for costly re-shoots.
Finally, just before you have the shoot, talk to the photographer about how much post processing you’re comfortable with. Basics include brightness, contrast and colour balancing adjustments, but how about more complex editing techniques like masking out backgrounds? This level of processing is actually even outsourced to specialists in most cases.
Professionally taken product photographs can boost your website’s value tremendously with minimal hassle. But before anything, you have to choose a good photographer. While you will find lots of product photographers today, you have to check out their work and see how your personalities mesh. You’ll want to work someone who is not only good at photography but also at dealing with customers.